Sponsor Media Kit · 2026

StrongAfter 50

A trusted health and fitness audience that plans to stay active for decades.

62K+Subscribersand growing
38%Open Ratehighly engaged readership
200K30-Day Viewsacross Strong After 50
1×Weekly Newsletterplus podcast episodes

Built for people who take their health seriously after 50.

Strong After 50 covers strength training, muscle, running, conditioning, nutrition, recovery and healthy ageing for adults who want to remain strong, fit and capable.

The audience is not looking for quick fixes. They value credible information, practical advice and products that genuinely help them train, recover and live better.

Who reads Strong After 50

Demographics

  • Primarily adults aged 50–70
  • Majority of readers are in the United States
  • Also strong readership in Australia, UK and Canada
  • Men and women interested in active ageing
  • Health-conscious and fitness-active

What they care about

  • Strength, muscle and physical independence
  • Running, conditioning and performance
  • Nutrition, protein and healthy body composition
  • Sleep, recovery and longevity
  • Practical products that earn their place

Relevant categories

  • Training equipment and apparel
  • Wearables and fitness technology
  • Protein, creatine and evidence-based nutrition
  • Recovery and sleep products
  • Health testing and active travel

Why it works

  • Direct access through a trusted weekly newsletter
  • Editorial environment rather than banner advertising
  • A focused audience with clear interests
  • Long-term brand partnerships are preferred
  • Relevance and credibility come before volume

Partner with Strong After 50

Starter

Mention

$500 / send

A native mention within the newsletter. A simple way to test fit with the audience.

  • Single sponsor mention
  • Link to your landing page
  • Reach the full newsletter audience
  • Post-send performance reporting
Ongoing Partnership

Monthly Package

$5,000 / month

Consistent exposure across the weekly newsletter for brands looking to build familiarity and trust.

  • Primary placement across four weekly sends
  • Category exclusivity by agreement
  • Monthly performance report
  • Potential podcast integration
  • Option to develop custom campaigns

A focused audience. A trusted relationship.

01

Engaged readers

The newsletter consistently reaches an audience that chooses to spend time with health, fitness and longevity content.

02

A clear demographic

Strong After 50 gives brands direct access to adults actively investing in staying strong, healthy and capable.

03

Editorial trust

Sponsorship works best when the product genuinely fits the audience. We would rather say no than promote something we do not believe belongs.

Interested in reaching the Strong After 50 audience?

Get in touch to discuss individual newsletter placements, longer-term partnerships or a campaign built around your product.

strongafter50@gmail.com