Sponsor Media Kit · 2025

StrongAfter 50

The newsletter for people who refuse to slow down.

56K+
Subscribers
+12,090 in 30 days
38%
Avg Open Rate
Industry avg: 21%
200K
30-Day Views
Highly engaged
Weekly
Newsletter
Plus regular podcast

About the Newsletter

Built for people who take their health seriously after 50.

Strong After 50 is a weekly newsletter covering strength training, running, hybrid fitness, nutrition, and longevity for men and women over 50 who want to stay strong, lean, and capable for decades to come.


This is not a general wellness audience. These are committed, health-conscious readers who invest in their performance — and in the products that support it.

The over-50 demographic controls over 70% of all disposable income in Australia and the US — and they are the most underserved audience in health and fitness media. Strong After 50 reaches them directly every week in their inbox, with additional podcast content throughout the month.

The Audience

Who reads Strong After 50

Demographics

  • Primary age: 50–70
  • High household income
  • Australia, US, UK, Canada
  • Male and female split
  • Health-conscious and fitness-active

Psychographics

  • Active gym-goers and runners
  • Already spending on supplements and gear
  • High brand trust and loyalty
  • Research before purchasing
  • Motivated by performance, not vanity

They Spend On

  • Protein, creatine, collagen supplements
  • Fitness wearables and tech
  • Gym memberships and equipment
  • Functional health testing
  • Recovery and longevity products

Why This Demographic

  • Higher disposable income than 25–40 demo
  • Lower ad saturation — less competition
  • Strong purchase intent
  • Excellent brand loyalty once converted
  • Trusted editorial recommendations drive sales

Sponsorship Packages

Partner with Strong After 50

Starter
Mention
$500 / send

A native mention within the newsletter body. Ideal for testing the audience before a larger commitment.

  • Single editorial mention
  • Link to your landing page
  • Reach 56,000+ subscribers
  • Performance report post-send
Most Popular
Primary Sponsor
$1,500 / send

Lead sponsor placement with dedicated section. Maximum visibility with the full subscriber base.

  • Dedicated sponsor section
  • 100–150 word editorial placement
  • Brand logo included
  • Link to your landing page
  • Reach 56,000+ subscribers
  • Open rate and click report
Best Value
Monthly Package
$5,000 / month

8 sends per month across both weekly issues. Best for brands wanting consistent audience exposure and trust-building.

  • Primary sponsor — all 8 sends
  • Exclusive category (no competitors)
  • Monthly performance report
  • Mention in welcome email
  • Option to co-create content

Why Sponsor

Three reasons brands choose Strong After 50

01

Premium Engagement

A 35% open rate is 67% above industry average. Your message lands in front of people who actually read their email.

02

Hard-to-Reach Demo

The 50+ health-conscious audience is expensive to acquire on Meta and Google. Direct inbox access changes the economics entirely.

03

Trust-Based Editorial

Readers come for the content, not the ads. Sponsor recommendations carry the credibility of the editorial voice — not a banner ad.

Ready to reach the right audience?

Limited sponsorship slots available each month. Reach out to discuss packages, custom campaigns, or long-term partnerships.

strongafter50@gmail.com